Developing a promotional strategy for your craft business is vital if you want it to be successful. At the same time, keeping your overheads down is important if you want to return a good profit and let’s face it, advertising can be expensive!
There are some ways you can spread the word about your business without breaking the bank. In this post, we’ve put together some promotional methods that you can use that won’t need much of your money – but may need quite a bit of your time to carry out.
1.Word of Mouth and Your Own Community
Word-of-mouth marketing is a strategy that convinces existing customers to tell their family and friends about products they’re happy with. For retailers, the goal is to create something worth spreading the word about.
This type of marketing drives $6 trillion in revenue annually for retailers. It’s estimated to account for 13% of all consumer sales. Shoppers in industries like electronics, groceries, and apparel rely on word-of-mouth recommendations most often.
- Social currency. The better your product makes someone look, the more likely they’ll be to share it. Create content that excites customers. Who are your customers trying to impress? How can you make them better at something? Create a blog, do a Facebook Live, or run live workshops.
- Triggers. Things that are top of mind are more likely to be shared. Create partnerships with influencers and other local brands that have similar audiences. Make sure they also have similar values as your brand.
- Emotion. People share things they care about. Think about content that will excite your readers emotionally. Relevant content is a good way to engage and get them talking about your brand.
- Public. The easier something is to see, the more likely people will imitate it. Create content your audience can share. Host public events and share news. Try to avoid sensitive topics or polarizing opinion pieces or any other content that will turn off readers from sharing.
2.Start your own blog
It doesn’t cost much money at all to start a blog to help you promote your products – just a few dollars per month to pay for hosting services if you’d like your own domain name (or free if you don’t mind having a WordPress or Blogger hosted site).
If you have an online shop, you can link straight to it from your blog to provide another direct route to your store. You can also set up a blog subscriber list, which will give you a way to connect directly with the people that love your products, whenever you want to keep them updated!
Share some of your product information on facebook. In fact, the best way is to do some methods to make it more attractive. For example, you are a wholesaler of packaging craft materials and you are very familiar with wholesale selection. At this time, you can Share how you wholesale your products above. For example, if your product is exported, you can share how to export the product better, and you can also share how to reduce procurement costs, etc., and then add it to the article you shared The pictures of your products and the links of your online products will better increase the exposure of your products and allow your products to be seen by more people.
3.Create videos on YouTube
Another good way to promote your business and products is to create videos for YouTube. You can create a showcase of your own products and provide a link to your online store in the video description.
A great way to get YouTube subscribers though is to create video tutorials. These can do wonders help people to recognize you and your work and providing you do showcase your products as well, you should also be able to increase your sales.
You can download video editing software such as Windows Movie Maker (free with Windows Essentials) to professionally edit your videos.
4.Promote your business locally using free stationery
If you want to promote your craft business locally, you could create your own flyers and hand them out in your local community.
You may also be able to take advantage of free business card offers to help with spreading the word about your business locally. Suppliers like Vistaprint often have deals running where you can order a batch of business cards for free
When it comes to marketing your business, it can be worth spending some money on targeted advertising now and then. However, if you’re planning to do this, be sure to analyze all the opportunities available to you to see which options could give you the best results.