It’s show that 75% of people don’t believe adverts, yet 90% trust suggestions from family and friends and 70% trust consumer reviews.In other words:People trust friends, family (and even strangers) more than they do ads.
Nowadays,Finding new ways to generate ecommerce sales is getting tougher.Competition is fierce. And simply having a presence and a nice looking web store is no longer enough to make you stand out.There is no doubt that word of mouth will greatly promote sales, that is, word of mouth marketing market (or WOMM).
What is Word of Mouth Marketing?
Word of mouth marketing (WOMM), also called word of mouth advertising, is the social media era’s version of simple word of mouth.
Traditionally, word of mouth marketing was spread from one person to another based on recommendation.
Modern word of mouth marketing describes both targeted efforts and naturally occurring instances where users share their satisfaction with a brand.
In today’s hyper-connected world, a single recommendation can have far greater impact – leading to word of mouth marketing (WOMM) or word of mouth advertising strategies to capitalize on the opportunity.
Many best practices and marketing tactics encourage natural word of mouth, but campaigns — particularly on social media — can have the explicit aim of promoting an online business’ social exposure.
According to Nielsen, 92% of people trust recommendations from friends and family over any other type of advertising. Even academic research into WOMM has proven its effectiveness in conversion.
Here are 3 Fantastic Word of Mouth Marketing Examples:
1. Dollar Shave Club
This company hasn’t been around for 5 years yet, but its subscription model is bring in millions of dollars of annual revenue. It’s accomplished this through a very successful word of mouth marketing campaign. It started with a series of YouTube videos that talked about the benefits of their business in a very memorable way. This was followed up with a TV campaign and finished with a social media campaign.
What makes Dollar Shave Club stand out is the humor that touches the average person. With a message that people can “shave time and shave money,” it’s memorable. It only costs people a few bucks per month, so it is affordable. The imagery on the commercials has elements that make people laugh and encourages them to share the actual advertisement on their social feeds. The end result? People are not only talking about this business, but they’re becoming customers.
2. Old Spice
This brand has seen a huge resurgence since they began to focus on a word of mouth marketing campaign for their products. There are many different commercials that people have talked about over the years for this brand, but the beginning of their WOM success can be traced back to 2007. They hired long-time cult favorite Bruce Campbell to not only become the epitome of “manliness,” but discuss the one thing that people needed – Old Spice products.
A full series of commercials were shot and there were humorous elements contained within it that made people pay attention. In one shot, for example, Campbell keeps walking in a luxurious room with a painting of a sailboat behind him that continues on for the length of the wall. The tag “Experience is Everything” comes up with a fireplace automatically being lit. Body wash sales alone totaled almost $2.4 billion between 2007-2012, so their WOM definitely worked.
3. Dos Equis
What would the most interesting man in the world do? The same principles of WOM marketing have been included in the Dos Equis campaigns since 2006 and the marketing efforts are working. In the first month that the brand started their campaign, sales went up 26%. Unlike Old Spice, Dos Equis hasn’t even had to change the actor or what he says. “I don’t always drink beer,” the most interesting man in the world says, “but when I do, I choose Dos Equis.”
Leading up to the catchphrase is a narration and humorous video clips that show something unusual. “When playing baseball,” one advertisement might say, “he plays for both winning teams.” The examples are exaggerated, get people’s attention, and ultimately gets them talking about the advertisement with others at work. That talking leads to buying because people want to try what the most interesting man in the world is drinking. The results? Dos Equis is still the fastest growing beer imported into the United States.
Ideas For Building Your Word of Mouth Marketing Strategy
1. Set up word of mouth triggers.
A word of mouth trigger is your ‘x factor’.The thing that makes your business stand out from any other in your industry or space.This means giving your customers something memorable. An experience, thought or feeling they can’t get anywhere else.And they’re left being almost forced (in a good way) to talk about you to others.
2. Use visual triggers.
Disney does an amazing job of this with their theme parks.
They create a stunning visual experience that people just want to take photos of and share with other people.But this can be a little trickier to create when it comes to ecommerce.You could create a website so stunning and unique that people just have to share it. But navigation, ease-of-use and conversions should always be your first point of call.
IKEA is a great example of a brand using a visual trigger to create word of mouth.They were among some of the first retailers to embrace Augmented Reality in a big way and created a huge online buzz when launching their AR app.
- Do or create something unique.
Creating something totally different and out of the box is another way to trigger people into spreading the word about your business.But that doesn’t mean you need to totally reinvent the wheel.It could be that you market your business in a way that’s totally different to anyone else in your space. Or that you take an old product and sell it in a completely new way.
For LaRibbons ,their friendly and knowledgeable staff has an open mind is always willing to help customers realize their product packaging ideas. In addition, our npd team launches new design ideas on a weekly basis. By analyzing current trends and customer behavior we remain well prepared and ahead of the industry more products details:https://laribbons.en.alibaba.com/